王室の Ascot's first creative director has spoken about how Harry Styles was his first ever 顧客 and says he wants racegoers to mix up their outfits for the event this year.?
Fashion designer Daniel Fletcher 卒業生（する）d from the?University of the Arts London's?renowned college Central Saint ツバメs in 2015.
Fletcher 開始する，打ち上げるd his 卒業生（する） collection すぐに after his 出発 from the University, but little did he know that one of the most popular 星／主役にするs in the world would be his first ever 顧客 and 最終的に help 開始する，打ち上げる his brand.?
After showing his designs at an event, stylist Harry Lambert said he thought Harry Styles?would like his 衣料品s.?A week later, the?former One Direction singer?購入（する）d all of them.
Speaking ahead of 王室の Ascot, which starts tomorrow, Daniel said: 'He bought all of the shirts from my collection, then I made some custom ones for him and then it really took off after that.?
Harry Styles is pictured on the?The Jonathan Ross Show in 2015 wearing a shirt from Fletcher's 卒業生（する） Collection
Daniel Fletcher said he wants?racegoers to embrace new ways of dressing rather than 'sticking to what they know'
'When Harry first wore my shirts it was 広大な／多数の／重要な 現実に because I was a student that had just come from straight from university and had this megastar walking around my [designs].
'It's a really surreal feeling 特に when I'd sewn them all myself, [and used] fabrics I had printed here in?London?and drawn myself.'
He altered the 衣料品s for Styles, making them an インチ longer and says that all his shirts have remained that length ever since.?
Styles wore Fletcher's 海軍 and 砕く blue （土地などの）細長い一片d shirt during an interview on the Jonathan Ross show, giving?him the 上げる he needed to 開始する，打ち上げる his career.
Fletcher,?初めは from the North West of England, has since gone on to work with other big 指名するs in the music 産業 such as Joe Jonas?and has bagged himself the 職業 as 王室の Ascot's first creative director.?
He said:?'It's やめる daunting to me to become the first creative director of 王室の Ascot because we're talking about dress codes here that date 支援する to the 19th century.
'I've looked 支援する through all of the outfits from hundreds of years and tried to 支払う／賃金 homage to those but also bring something new and a fresh approach to it 同様に.'
Fletcher - who competed on the show Next in Fashion in 2020 - wants racegoers to embrace new ways of dressing for the event, rather than sticking to what they know.?
Harry Styles bought all of Fletcher's 卒業生（する） Collection. Above: Pictured in one of his designs in 2015
Harry Styles is pictured wearing one of Fletcher's shirts on Carpool Karaoke and was his first 顧客 when he 卒業生（する）d university in 2015
Whilst all of the dress codes have stayed the same, the designer's goal was to give revellers an?'予期しない taste' of what it 許容できる to wear.?
For example, one of the looks features a feminine dress with 関係, flower 捕らえる、獲得するs and berets. Fletcher said he brought elements of ensembles you would 推定する／予想する to see 'in the boardroom, or on school uniform' on a silk flowy dress to 動かす up 伝統的な ensembles.?
For the first time in 300 years, 王室の Ascot has 明かすd its lookbook and Fletcher explains his designers for each edit.?
The Best of British Edit?takes inspiration from Daniel's lifelong fascination with British 遺産 and features?衝突／不一致ing （土地などの）細長い一片s and 関係 worn with whimsical silk dresses.?
He said the New Guard Edit is 献身的な to the?next 世代 of 独立した・無所属 brands and designers, with a new take on occasion dressing.?
The Conscious Edit 目的（とする）s to showcase how racegoers can dress up whilst thinking about the 衝撃 their fashion choices have on the 環境. This 含むs?a custom 控訴 designed and made in London by Fletcher using a deadstock lightweight tweed.?
Fletcher, 初めは from the North West of England, has since gone on to work with other big 指名するs in the music 産業 such as Joe Jonas
Above: A look taken from Daniel Fletcher's?The Best of British Edit for 王室の Ascot?
Fletcher is pictured altering a hat on a model's 長，率いる for his photoshoot for the lookbook
Daniel spoke of his '署名 look' while 解放（する）ing the lookbook, which 含むs 'building an outfit based on 中立のs and my love of tailoring'
Fletcher said the 高級な Edit is for racegoers who are looking to elevate their look and 追加する a touch of glamour.?
Some pieces 含むd have intricate and unique elements to the designs, for example, th e?intarsia knits in Missoni dresses, to pleating from Zimmerman, and draping from?Marc Jacobs.?
Whilst the designer says?you can never go wrong with a classic 最高の，を越す hat and Tails, the Tailoring Edit 最高潮の場面s other ways to 会社にする／組み込む tailoring into race day dressing.
Fletcher said: 'This season, I 手配中の，お尋ね者 to bring a fresh take on fashion at the races and the magical world of occasion dressing. Inspiration （機の）カム from my lifelong fascination with British 遺産, and the stylish characters one might find at the racecourse this summer, whilst also 支払う／賃金ing homage to the array of styles showcased across each enclosure - and my favourite 王室の Ascot looks throughout the １０年間s.
'This 含むs my 署名 style of building an outfit based on 中立のs and my love of tailoring, juxtaposed with more playful maximalist looks which 最高潮の場面 our sense of British sartorial elegance and the glamour of 王室の Ascot.?
'Be it flamboyant or understated, 王室の Ascot gives us the chance to embrace the famous dress codes and dress up, encouraging freedom of 表現 through dressing.?
'For 2024, I want to 逮捕（する） that joy and 奮起させる racegoers to 押し進める the 境界s with their own unique style, and to embrace their own creativity.'
