Netflix's password-³ôing ¸·½Å¼èÄù »Ùʧ¤¦¡¿Ä¶âs off! Streaming ÃÅ¡¦¹ËÎΡ¦¸øÌó ¿­¤Ó¡Ê¤ë¡Ës 9.3 million ¸ÜµÒs - bringing its total ²ÃÆþ¼Ô base to almost 270 MILLION

  • Netflix has continued to grow ¤Ë¤â¤«¤«¤ï¤é¤º »º¶È headwinds and Áý²Ã¤¹¤ëd prices
  • The company will not Êó¹ð¡Ê¤¹¤ë¡Ë¡¿²±Â¬ ²ÃÆþ¼Ô numbers from the start of next year

Netflix's ¸·½Å¼èÄù on password ³ôing might have been bad news for many of us still lurking on our friends' accounts.

But for the streaming µðÂç¡Ê¤Ê¡Ë, the risky move has now translated into µÞ¤Ë¾å¤¬¤ëing Íø±×¡Ê¤ò¤¢¤²¤ë¡Ës and µ­Ï¿¡¤µ­Ï¿Åª¤Ê¡¿µ­Ï¿¤¹¤ë ²ÃÆþ¼Ô numbers.

In the first three months of 2024, Netflix Äɲ乤ëd 9.3 million new ¸ÜµÒs, bringing its total ²ÃÆþ¼Ô base to almost 270 million.?

And with subscription prices on the rise, this has given the company a ǯ£´²ó¤Î Íø±×¡Ê¤ò¤¢¤²¤ë¡Ë of more than?$2.3bn (¡ò1.85bn) - up from?$1.3bn (¡ò1bn) in 2023.

However, the company also ÌÀ¤é¤«¤Ë¤¹¤ë¡¿Ï³¤é¤¹d that it will no longer be Êó¹ð¡Ê¤¹¤ë¡Ë¡¿²±Â¬ing its ²ÃÆþ¼Ô numbers from next year, Ͷȯ¤¹¤ëing ´Ø¿´s that growth may soon slow.

Netflix password sharing crackdown is paying off as the streaming giant added another 9 million subscribers in the first three months of this year

Netflix password ³ôing ¸·½Å¼èÄù is »Ùʧ¤¦¡¿Ä¶âing off as the streaming µðÂç¡Ê¤Ê¡Ë Äɲ乤ëd another 9 million ²ÃÆþ¼Ôs in the first three months of this year

Netflix's ²ÃÆþ¼Ô count through the years

2011 21.5 million

2012 25.71 million

2013 35.63 million

2014 47.99 million

2015 62.71 million

2016 79.9 million

2017 99.04 million

2018 124.35 million

2019 151.56 million

2020 192.95 million

2021 209 million

2022 220.6 million

2023 Q1?232.5 million

2023 Q2 238.4 million

2023 Q3 247.2 million

2023 Q4?260.3 million

2024 Q1 269.6 million?

ÀëÅÁ

¤Ë¤â¤«¤«¤ï¤é¤º price rises, Netflix ÌÀ¤é¤«¤Ë¤¹¤ë¡¿Ï³¤é¤¹d that year-on-year ²ÃÆþ¼Ô growth was the highest it had been in the last 12 months.

In the first three months of the year, ²ÃÆþ¼Ô growth rose to 16 per cent compared with only?4.9 per cent this time last year.?

Much of this growth is likely ͽÄê to the streaming service's ºÇ¶á¤Î ¸·½Å¼èÄù on password ³ôing.

After Åê»ñ²Ès were Æ°Íɤµ¤»¤ëd by Netflix's first ever ÂáÊ᤹¤ë loss of ¸ÜµÒs in 2020, the company ´ï¶ñ¡¿¼Â»Ü¤¹¤ëd a system of paid ³ôing.

Rather than ³ôing an account with friends, À¤ÂÓs now have to »Ùʧ¤¦¡¿Ä¶â a ÎÁ¶â to let other people use their accounts.?

By looking at the IP ±éÀâ¡Ê¤¹¤ë¡Ë¡¿½»½ê and ¾ì½ê of your ÁõÃÖ, Netflix checks if you are part of the À¤ÂÓ »Ùʧ¤¦¡¿Ä¶âing for the account.

If the service ¡Ê°­»ö¡¤ÈëÌ©¤Ê¤É¤ò¡Ëȯ¸«¤¹¤ës what it believes to be password ³ôing, the ÁõÃÖ is Éõº¿¤¹¤ëd and »ÈÍѼÔs are given an ÁªÂò to make their own account.??

Although it was considered a ÅÒ»ö by some at the time, this ·èÄ꡿ȽÄ꾡¤Á¡Ê¤¹¤ë¡Ë appears to have paid off.?

At the end of last year, Netflix Äɲ乤ëd 13 million new ²ÃÆþ¼Ôs and brought its total to 260.28 million.?

However, Netflix ¤»¤¤¤Ë¤¹¤ës its success to a 'ÌĤêʪ¤¤¤ê¤ÎÀëÅÁ' of ¹¶·â¤¹¤ë¡¤¾×Æͤ¹¤ës which have ¾å¤²¤ëd Ìó«¡¿¸òÀï.?

The company says its biggest successes ´Þ¤àd?Society of the Snow with 98.5m ¸«²ò¡Ê¤ò¤È¤ë¡Ës, Fool Me Once with 98.2m ¸«²ò¡Ê¤ò¤È¤ë¡Ës, and Griselda with 66.4m ¸«²ò¡Ê¤ò¤È¤ë¡Ës.

Netflix sites a 'drumbeat' of big hits including crime drama 'Griselda' (pictured) which scored 66.4 million views

Netflix ¾ì½ê¡¿°ÌÃÖs a 'ÌĤêʪ¤¤¤ê¤ÎÀëÅÁ' of big ¹¶·â¤¹¤ë¡¤¾×Æͤ¹¤ës ´Þ¤àing ºá¡¤ÈÈºá ±é·à 'Griselda' (pictured) which ÆÀÅÀ¤¹¤ë¡¿ÈóÆñ¤¹¤ë¡¿£²£°d 66.4 million ¸«²ò¡Ê¤ò¤È¤ë¡Ës?

How have Netflix's prices Áý²Ã¤¹¤ëd?

UK

Basic ·×²è¡Ê¤¹¤ë¡Ë: Up by ¡ò1 a month to ¡ ò7.99?per month

´ð½à:?ÉÔÊѤΠat ¡ò10.99?per month

¾ÞÍ¿¶â: Up ¡ò2 to ¡ò17.99?per month

US

Basic ·×²è¡Ê¤¹¤ë¡Ë: Up $2 to $11.99 per month

´ð½à:?ÉÔÊѤΠat?$15.49?per month

¾ÞÍ¿¶â:?Up $2 to $23 per month

ÀëÅÁ

Netflix now ÊÝ»ý¤¹¤ës the ºÇ¹â¤Î¡¤¤ò±Û¤¹ °ÌÃÖ¡¿±øÅÀ¡¿¸«¤Ä¤±½Ð¤¹ as the most popular streaming service in the world, pulling ahead of ¥¢¥Þ¥¾¥ó Prime ¥Ó¥Ç¥ª which has 220 million ²ÃÆþ¼Ôs À¤³¦Åª¤Ê.

This growth comes as Netflix has made several changes to how it prices its subscriptions.

¸½ºß¡¿°ìÈ̤Ë, the cheapest ·×²è¡Ê¤¹¤ë¡Ë with ¹­¹ðs costs ¡ò4.99 in the UK ($6.99 in the US) compared with ¡ò10.99 in the UK ($15.49 in the US) for the ¹­¹ð-²òÊü¤¹¤ë¡¿¼«Í³¤Ê subscription.?

A ¾ÞÍ¿¶â ·×²è¡Ê¤¹¤ë¡Ë °ìÊý¡¿¹ç´Ö, which ´Þ¤às HD streaming and extra members, now costs ¡ò17.99 in the UK ($23 in the US).

Netflix recently Áý²Ã¤¹¤ëd the price of basic and ¾ÞÍ¿¶â ·×²è¡Ê¤¹¤ë¡Ës by ¡ò1 in the UK ($2 in the US) and ¡ò2 in the UK ($2 in the US) ¤½¤ì¤¾¤ì.??

During the last months of 2023, a large number of the 13 million new ²ÃÆþ¼Ôs Áª¤Öd for the cheapest ·×²è¡Ê¤¹¤ë¡Ë with ¹­¹ðs.

In the 12 countries where adverts are ¿½¤·¹þ¤à¡¿¿½¤·½Ðd, ´Þ¤àing the UK and US, these ·×²è¡Ê¤¹¤ë¡Ës accounted for 40 per cent of new ²ÃÆþ¼Ôs.

This ºÇ¿·¤Î 2024 update does not ´Þ¤à a ·èÎö¡¿¸Î¾ã of ²ÃÆþ¼Ôs by account type.??

Netflix's growth comes even after the company has raised prices for most subscription tiers. However, this will be the last year the company reports subscriber numbers

Netflix's growth comes even after the company has raised prices for most subscription tiers. However, this will be the last year the company Êó¹ð¡Ê¤¹¤ë¡Ë¡¿²±Â¬s ²ÃÆþ¼Ô numbers?

However, this will be one of the last times that Netflix ¿½¤·¹þ¤à¡¿¿½¤·½Ðs an insight into its ²ÃÆþ¼Ô numbers.

In the letter, Netflix ȯɽ¤¹¤ëd that it would stop Êó¹ð¡Ê¤¹¤ë¡Ë¡¿²±Â¬ing ²ÃÆþ¼Ô numbers, starting from the first £´È¾´ü/4ʬ¤Î1 of 2025.

The company wrote: 'In our Áá´ü¤Ë days, when we had little ºÐÆþ or Íø±×¡Ê¤ò¤¢¤²¤ë¡Ë, ²ñ°÷¤ÎÃÏ°Ì growth was a strong »Ø¼¨¤¹¤ë¿Í¡Êʪ¡Ë of our ̤Íè ²ÄǽÀ­¤Î¤¢¤ë.

'But now we¡Çre À¸À®¤¹¤ëing very ÁêÅö¤Ê Íø±×¡Ê¤ò¤¢¤²¤ë¡Ë and ²òÊü¤¹¤ë¡¿¼«Í³¤Ê cash flow'.

As an explanation for the ·èÄ꡿ȽÄ꾡¤Á¡Ê¤¹¤ë¡Ë, the company also pointed to its new sources of ºÐÆþ, ´Þ¤àing the ¿·µ¬²ÃÆþ of paid ³ôing accounts and different subscription tiers.?

Netflix has scored big with international hits such as Society of the Snow (pictured) which one 12 awards at the Goyas in Spain, the most of any film in two decades, and racked up 98.5 million views

Netflix has ÆÀÅÀ¤¹¤ë¡¿ÈóÆñ¤¹¤ë¡¿£²£°d big with international ¹¶·â¤¹¤ë¡¤¾×Æͤ¹¤ës such as Society of the Snow (pictured) which one 12 awards at the Goyas in Spain, the most of any film in two £±£°Ç¯´Ös, and racked up 98.5 million ¸«²ò¡Ê¤ò¤È¤ë¡Ës?

The letter also points to an ³ÈÂç in areas like gaming and sports.?

It Äɲ乤ës: 'We¡Çre very excited for our much ¿´ÇÛ¤¹¤ëd live ¥Ü¥¯¥·¥ó¥° match between Jake Paul and former heavyweight »Ù»ý¤¹¤ë¡¿Í¥¾¡¼Ô ¥Þ¥¤¥¯ Tyson, which we believe will become a must watch event this summer.'

However, the ¹ð¼¨ ¸¶°ø¡Ê¤È¤Ê¤ë¡Ëd ´Ø¿´ ¤ÎÃæ¤Ç Åê»ñ²Ès who saw the ·èÄ꡿ȽÄ꾡¤Á¡Ê¤¹¤ë¡Ë as a Ä´°õ¤¹¤ë ²ÃÆþ¼Ô growth was likely to slow.?

Facebook's parent company, Meta, and X, °ÊÁ°¤Ï Twitter, both stopped Êó¹ð¡Ê¤¹¤ë¡Ë¡¿²±Â¬ing ²ÃÆþ¼Ô ¿Íʪ¡¿»Ñ¡¿¿ô»ús as their growth slowed.??

²Ê³Ø¡Ê¹©³Ø¡Ëµ»½Ñ and ¥Þ¥¹¥³¥ß ʬÀϲÈ, Paolo Pescatore of PP Foresight, told MailOnline: 'The movement to no longer ¸øɽ¤¹¤ë¡¿Ë½Ïª¤¹¤ë ǯ£´²ó¤Î subscriptions from next year will not go É餫¤¹¡¿·âÄƤ¹¤ë °æ¸Í¡¿ÊÛ¸î»ÎÀÊ.

'¤½¤Î¸å¤Î £´È¾´ü/4ʬ¤Î1s might be challenging ͽÄê to seasonality; which typically underperforms compared to other £´È¾´ü/4ʬ¤Î1s as people spend more time outside of the home.'

¤¹¤°¤Ë ¤Ë°ú¤­Â³¤¤¤Æ the ¹ð¼¨ Netflix's ³ô price was almost five per cent lower.?

However, the ³ô price is still up 30 per cent since the start of the year, ¤Î¶á¤¯¤Ë to the 2021 ĺÅÀ¡Ê¤Ë㤹¤ë¡Ë.??